Founder-led · China based · Global outlook

From product idea
to reliable production.

MICHI is your hands-on product development and sourcing partner in China—bringing clarity, control and market understanding to every stage.

Independent supplier screeningOEM / ODM coordinationOne accountable partner

A clearer path through production

01
PRODUCTDevelopment brief
02Supplier fit
03Sampling
04Production
05Quality & delivery

01 · WHY MICHI

A sourcing partner should do more than forward quotations.

Good products depend on clear decisions, the right factory and disciplined follow-through. MICHI stays close to the details—from the first product conversation to the moment goods leave China.

02 · WHAT WE DO

Support where product decisions become production reality.

Explore all services
01

Product development

Turn a brief, reference or market need into a manufacturable product plan.

02

Supplier sourcing

Identify, compare and screen suppliers for capability—not just the lowest quote.

03

Sampling & OEM / ODM

Coordinate specifications, materials, revisions and commercial details through approval.

04

Production management

Keep timelines, communication and key checkpoints visible from order to shipment.

05

Quality coordination

Set clear quality expectations and coordinate factory or third-party inspections.

06

Export & shipping support

Align packing, documents and logistics for a smoother handover and delivery.

03 · HOW WE WORK

One path. Clear checkpoints.

Every project is different, but the discipline stays the same: define, verify, develop, manage and deliver.

View the full process
  1. 01Brief & feasibility
  2. 02Supplier fit
  3. 03Sampling & costing
  4. 04Production control
  5. 05Quality coordination
  6. 06Export handover

04 · INDUSTRIES

Product categories supported by the right supply chain.

Outdoor & Lifestyle product category
01

Outdoor & Lifestyle

Camping equipment, practical accessories and products designed for life outdoors.

Bags & Soft Goods product category
02

Bags & Soft Goods

Tool bags, organisers, pouches, storage systems and custom textile products.

Apparel product category
03

Apparel

Casual, technical and tailored garments with coordinated materials and production details.

Home & Living product category
04

Home & Living

Storage, kitchen, household and everyday lifestyle products.

Gifts & Crafts product category
05

Gifts & Crafts

Corporate gifts, handcrafted objects and custom decorative products.

Automotive Accessories product category
06

Automotive Accessories

Roof racks, tow bars and practical exterior accessories for travel and utility.

More & More product category
07

More & More

New categories, materials and product possibilities beyond this list.

See product categories
ONE PROJECT · ONE PATHDetails stay connected.

05 · FOUNDER-LED

One accountable partner across the project.

Commercial priorities, product details and factory realities are handled as one connected process. Direct founder involvement keeps context intact and decisions moving.

Meet MICHI

START A CONVERSATION

Let’s make the next product clearer.

Whether you have an early idea, a supplier issue or a product ready to scale, tell us where you are.

Email MICHI