ABOUT MICHI

A closer, more accountable way to work in China.

MICHI is a Qingdao-based product development and sourcing company built around direct involvement, practical judgment and clear execution.

FOUNDER-LED

Commercial understanding, local execution.

MICHI was founded to give international buyers a more focused way to develop and source products in China. The business is founder-led, which means project context is not lost between sales, sourcing and follow-up.

Our role is to connect what the market expects with what suppliers can reliably produce—and to keep the decisions, details and communication moving.

DirectFounder involvement from the first brief through production follow-up

PracticalCommercial priorities and factory realities considered together

CN / JP / ENCross-cultural business communication

TOGETHER ON THE WAYA long-term working relationship.

EXPERIENCE THAT SHAPES THE WORK

Product and market thinking, applied to sourcing.

Experience across outdoor equipment, apparel, OEM cooperation, distributor development and international project building informs how MICHI approaches quality, communication and commercial reality.

This background is useful for companies that value detail, steady follow-through and products shaped for their actual market—not simply what a factory already sells.

START A CONVERSATION

Let’s make the next product clearer.

Whether you have an early idea, a supplier issue or a product ready to scale, tell us where you are.

Email MICHI ↗